Marketing and Advertising
NextCar and Priceless Car Rental franchisees benefit from the significant advertising budgets and name recognition of the large national travel reservation websites such as Expedia, Priceline, Kayak, Orbitz, Travelocity, and others.
High-volume travel reservation partners
Because their dominant brand reputation is “the one convenient stop for all your travel needs,” these high-volume travel reservation partners only work with known brands like NextCar and Priceless Car Rental.There are no monthly fees to be on these sites. Franchisees pay these companies a commission on revenue. Therefore, franchisees benefit from paid-on-performance advertising that runs on the most popular travel platforms.
Because customers often sort their car rental search from lowest price to highest, NextCar and Priceless Car Rental franchisees emerge in top search results, perfectly positioned to book business from these sites.
Franchisees advertise locally with Google and the brand’s central reservation system ranks well for SEO. Our local advertising targets local customers, especially for neighborhood locations and franchisees also promote their businesses directly to complementary business such as auto dealerships and repair shops.
Enterprise and Hertz help build our brand
Additionally, NextCar and Priceless Car Rental franchisees benefit greatly by what marketers call “the halo effect,” meaning when brands like ours gain credibility and respect by advertising next to and being associated with other, larger, better known brands like Hertz, Avis, and Enterprise. NextCar and Priceless Car Rental franchisees are in good company at major travel reservation sites and enjoy the credibility of being adjacent to major -and expensive - national brands.
In addition to these travel reservation sites, NextCar and Priceless Car Rental franchisees are supported by their own centralized reservation system maintained by NP Franchise Group specifically for their operations.
